Branding system inspired by Y2K style, chaotic retro compositions and acid graphics.
For logo was used Pulsar typeface with modified combination of o and a letters which work like a simple logo version and resembles a link of bike chain.
Palette of purple colors and pack of Y2K style graphic elements can be mixed what provide great opportunities for development of the design language and convey a fresh, youthful look & moods of the community on graphic materials.