about
Roady is a non-commercial community of riders. Which is focused on unite riders over the world for getting fun and support of each other.
naming
The word roadie was taken as the basis of the naming. But for originality and friendlier spelling we've made some changes.
solution
Branding system inspired by Y2K style, chaotic retro compositions and acid graphics.
For logo was used Pulsar typeface with modified combination of o and a letters which work like a simple logo version and resembles a link of bike chain.
Palette of purple colors and pack of Y2K style graphic elements can be mixed what provide great opportunities for development of the design language and convey a fresh, youthful look & moods of the community on graphic materials.